What are your favorite brands and why?

I got to see Emma’s Revolution perform live last night. They’re a duo (Pat Humphries and Sandy O) with a long history of combining performance and activism for various causes particularly anti-war movements, climate and environment, and women’s and LGBTQ rights. Last night they were performing with two other women (about ten years older than them) who are also folk music icons: Claudia Schmidt and Sally Rogers. They all sounded great. It was a powerful quartet. Their songs are poignant, yet hopeful. We (the audience) learned that a documentary is currently in production about Emma’s Revolution. I can’t wait to see it. Pat Humphries is a tremendous songwriter and last night she played the song that “changed everything” for them—Swimming to the Other Side.

They sell their own merchandise at intermission and have no obvious corporate sponsorships or affiliations of any kind. They perform mostly in Unitarian churches, coffeehouses, and small nonprofit venues.

So, what’s their “brand”?

I don’t really know (just trying to bring it back to the prompt).

Clearly, they’re on the left politically.

They’re white and so is their audience (mostly), but they frequently reference icons of the civil rights movement like John Lewis and nonwhite immigration/refugee activists.

They’re acoustic (although they come with a lot of amps and sound equipment).

They’re good. Like really good. They’re total pros. They sing and play beautifully. They make it look easy, but it’s not. In addition to playing songs, folk musicians build a true rapport with their live audiences. They tell personal stories and anecdotes while they tune their instruments between songs. Again, not easy.

That’s all I got. Go see them on their next tour, if you can. Actually, you can see them tonight (from Schenectady) if you buy a ticket to the livestream.