GenX: the last couponers?

~ MaryG

I remember my mother giving me a blue Velcro coupon organizer in my twenties (a little portable folder with dividers for keeping various types of paper coupons—food, toileteries, etc.) She would also cut out and give me coupons for various things she thought I used. It was very thoughtful.

I don’t know what happened to that organizer. At one point, I remember thinking coupons were such a hassle. Half the time, my coupons had expired by the time I got around to pulling one out. All that effort and kerfuffling at the register just to save 50 cents.

I think I had abandoned paper coupons by the time I had my own family at age 30. And I’m pretty sure my millennial/GenZ kids have never once cut out a paper coupon.

Now of course, we have endless customer loyalty programs and accompanying rewards points, electronic coupons, discount codes, promo codes, etc.

I honestly don’t know if my kids have the time and motivation to take advantage of those types of savings programs.

But I do! I will sit in my car and hit the plus sign next to every single savings offer before I go into a CVS, just in case I buy something that applies.

Beware the senior citizen with time on her hands!

According to CVS, I have saved over $3,500 since joining their free “ExtraCare” program in 2016.

The satisfaction of seeing the total bill tick down after hitting “redeem all coupons” at the soulless self-checkout reminds me of the feeling of getting a 100% on your weekly spelling quiz. There’s really no intelligence involved. It’s all preparation, and you were prepared.

9 thoughts on “GenX: the last couponers?”

  1. As someone who was and still is tormented by spelling, I must admit I have never thought of it that way. 😉 Once upon a time, I was a keen componer and saved some money, but I never would have qualified as an extreme couponer. Now, like you, I hit the electronic coupons. I save some.

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  3. I’ve seen that extreme coupon show and am just amazed they can get a cart of groceries for free. I wish I had the patience and the time to try that. It also seemed that they were getting a bunch of stuff they didn’t need or non-healthy options. But I guess who’s going to turn down free stuff?

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      1. Yes, they do. But I think the series aired long time ago when paper coupons were more prevalent. I’d stumble upon the show randomly and it would suck me in. It was pretty crazy to watch. They kept their stash in the garage or basement. Half the stuff I don’t think they would normally buy. But I think it became a “sport” to them.

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