I am not brand obsessed, but I’m not brand immune either. I think I like fashionable stuff about the same amount as other GenX women. (We are products of the Reagan era after all.)

I confess I once hopped into a windowless, unmarked van on Canal Street in NYC to buy a fake designer purse. Once.

Well, now that fall is here, I wanted a new silicone “solo loop sport” band for my Apple Watch in a fall color. The “moonglow” one that came with it is too light-colored for the season. The official Apple ones are very expensive and in limited colors.

This sent me sorting through the endless array of Apple Watch band knockoff websites.

I finally ordered one from god-knows-where that I thought was going to be $20, but ended up being $30 with the shipping.

The email address for the company literally came up “iMod Watches Knockoff Bands.”

It took forever to get here (from China, I presume) though the outer packaging says it came from “Shipping Department” in Jamaica, NY.

It feels very similar to an actual Apple Watch band. My only complaint is the color is a bit redder than I thought it would be. It was called “plum,” but I’d say it’s actually maroon.

I like it (so far). It feels just like the Apple one.

What about you? Do you ever go searching for “knockoff” products? Do you have any moral or economic objections to buying them?